The job of an editorial style guide is to commit an editorial stylebook on how to phrase certain products, list topics the brand can and cannot write about, and other companies it can mention. These color combinations often follow HEX or RGB color codes, and govern your logo, web design, printed ads, and event collateral. Your color palette is a group of colors your company uses to design its brand, guiding every piece of visual content created. Your buyer persona guides your blog content, ad copy, and visual media which can attract valuable leads and customers to your business. It includes details on your customer's job title, age, gender, and professional challenges - therefore stipulating for whom your brand publishes content. Buyer PersonaĪ buyer persona is the fictional representation of your ideal customer. This statement can guide your blog and paid content, ad copy, visual media, and slogan. It ensures that all your content is working toward the same goal and connecting with your audience.
Your mission statement is an action-oriented statement declaring your organization's purpose, making it the compass of your brand style guide. Here are some key elements that make or break a brand style guide. It visually encompasses everything your brand is about - down to your business' purpose. The Elements of a Brand Style GuideĪ brand style guide encompasses much more than just a logo. Creating a consistent style guide isn't easy, but with these tools you can build an unforgettable one with ease. Download our free resource on how to create your own style guide with brand guidelines templates to follow.
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